Strategy & consulting
From analyzing your positioning to identifying your goals, we work with you to build your communication strategy.
01What we do
Your message, our expertise: a communication strategy with impact
A consulting engagement starts with an analysis of your context, your existing communication and your goals.
We can then work on your positioning, your communication strategy, your media plan or your brand platform, with a prioritized action plan suited to your resources.
What we deliver07
We review your tools, your positioning against your competitors and your current results. You come away with a clear assessment and a list of improvements to make, ranked by priority.
We set a course with you: who you are talking to, what you have to say, and through which channels. You get a prioritized action plan suited to your resources, not just a list of actions.
French GuianaRacines d’IracouboView case study
Each territory has its own media, habits and customs: we choose the channels, the timing and the budget split to reach your audience. You receive a media schedule ready to launch.
GuadeloupeMagasins U GuadeloupeView case study
We put into words what makes your brand stand out from the rest: its angle, its promise, its tagline. You get a reference document that then underpins your visual identity and your messaging.
French GuianaRainbow SantéView case study
We help you talk about your commitments without overstating them: verifiable messages that rule out promises you can’t keep. Your messaging stays credible, with no greenwashing.
We structure the messages meant for your teams and design the materials that carry them, especially during a change of organization or tools. Your employees know what is changing, why, and what is expected of them.
We train you to use and manage your website. Your team updates it on its own, without depending on us, from launch day.
They trust us
Our Strategy & consulting clientsView all work in Strategy & consulting
Communication audit and assessment
Communication strategy
Media plan
Brand platform
CSR and ethical communication
Internal communication
Training and skills transfer
02Method
One method, five steps
A brand, a campaign or a website: the path is the same, and you always know which step we’re at.
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Step 1: Scoping
We start by looking at where your communication stands.
Your tools, your results, the competition: we examine everything before recommending anything. You receive an assessment, with the improvements to make first.
We listen to your goals, challenge them and put them in writing.
A kickoff meeting: your goals, your audiences, your timeline and budget constraints. If the situation calls for it, an audit of what already exists before any recommendation.
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Step 2: Strategy
Positioning first, actions second.
You decide on an action plan ranked by priority, scaled to your resources.
A costed, prioritized recommendation you can decide on.
Our people work together to design the strategy and the action plan.
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Step 3: Creative
We write the documents that will guide what comes next.
Brand platform, media plan, messaging: you review each document before it is finalized.
In-house production, with clear approval points.
Website, branding, communication campaigns: this is where your project comes to life.
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Step 4: Rollout
The plan moves into execution, in-house or with us.
Your teams can implement it on their own. We can also take over: content, campaigns, website or new brand guidelines.
Launch, distribution, partner coordination.
Regular check-ins until launch.
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Step 5: Measurement & review
If we support you on what follows, we measure the plan against the results.
We go back to the goals set at the start: what has been achieved, what remains to be done, which priorities to revisit.
Results analyzed, adjustments proposed.
Even after delivery, we look back. At the end of the engagement, we walk you through your project review.
More than 100 clients trust us
Word from our clients
01 / 03
“Our work with Bitwip on the communication and marketing challenges of several stores in the U Export network has been built on complete trust from day one. Thanks to their attentive listening and a clear understanding of our challenges, their rigorous support adds value every day. It’s a truly shared success.”
Frédéric Kassung
Head of Network Communication and Marketing, Export
Coopérative U
Cooperative retail network.
View case study
“The Bitwip team stood out for its professionalism, its availability and the quality of its support. Our discussions were always smooth, structured and solution-oriented, which helped us move forward efficiently on our project. Their ability to listen and follow up was especially appreciated. I would recommend Bitwip to any organization looking for support that is serious, responsive and tailored to its needs.”
“A big thank-you to the BITWIP team for their work on KAZ PLURIELLES’ communication tools! They covered everything: visual identity and brand guidelines, websites… we are proud of our image now, and you have a lot to do with it! The BITWIP teams also showed great patience and a real knack for explaining things to us! And believe me, they had a long way to go…
I recommend them without hesitation!”
FAQ
Got questions?
Answers to the questions we hear most often. For anything else, the team responds Monday to Friday.
Contact usHow does a consulting engagement begin?
With an analysis of your context, your existing communications and your goals. We review your tools, your positioning against your competitors and your current results. You come away with a clear diagnosis and a list of improvements to make, ranked by priority.
What is a brand platform for?
It sets out what makes your brand stand apart from the others: its angle, its promise, its signature. This reference document then guides your visual identity and the way you speak. For the Rainbow Santé Group, born from a merger in French Guiana, the brand strategy went hand in hand with the redesign of its logo and identity.
Can you also put the strategy into action?
Yes, if you wish. Your teams can roll it out on their own, or we can take over: content, campaigns, website or new brand guidelines. In that case, we measure the plan against the results and review priorities with you.
For anything else, the team responds Monday to Friday.A free conversation about your project