€20.4
in sales for every €1 spent on Google ads
Pièces
Auto Web
A full relaunch of the Google Ads campaigns: €20.40 in sales for every €1 spent on Google ads, two and a half times the target.
The project
How do you relaunch stalled Google Ads campaigns and win back online orders?
- Target
- €8
- Result
- €20.4
2.5× the target
5 campaigns relaunched
The challenge
At the outset, Pièces Auto Web’s Google Ads campaigns in Guadeloupe had stopped running.
The challenge: win back orders on the online store, with a target of €8 in sales for every €1 spent on advertising.
The solution
Bitwip went back over the account with the client: product categories, competitor research, field survey. A full audit of the campaigns followed.
Then, a full relaunch:
- five campaigns: Performance Max, prospecting and Search;
- bidding based on conversion value;
- Display switched off;
- new ads;
- end-to-end tracked links.
The results
The performance report shows €20.40 in sales for every €1 spent on Google ads: two and a half times the target, which was €8 in sales for every €1 spent on advertising.
Gallery