Campaigns & media
We manage your campaigns continuously, from creative to measurement.
01What we do
Turn your goals into results with digital campaigns
Winning customers in French Guiana, Guadeloupe, Martinique or Réunion doesn’t work the way it does in mainland France.
We define the metrics at the start of the project, then manage your campaigns continuously: local SEO, acquisition campaigns, social media. The goal: to be visible where your customers actually buy, and to know what your campaigns bring in.
What we deliver06
We buy your advertising space, online as well as on radio, TV or billboards, from local media outlets whose people and rates we know. Your budget is split across channels according to your audience and the season.
GuadeloupeMagasins U GuadeloupeView case study
One message, adapted to the channels your audience uses: social media, search engines, SMS, email, billboards. We design the campaign, run it and track it end to end, so that each channel reinforces the others.
French GuianaAutoramaView case study
Paid ads on Google, Facebook and Instagram, seen by the people you want to reach. We create the ads, set up the targeting and adjust the budget continuously: every euro invested is tracked and measured.
GuadeloupePièces Auto WebView case study
We work on your site’s ranking in search engines’ organic results: clear content, a dedicated page for each line of business, up-to-date practical information, smooth mobile navigation. Your customers find you more easily close to home.
RéunionAuto RéunionView case study
We define the metrics with you at the start of the project: quote requests, sales, cost per lead. You then follow your campaigns on a clear dashboard, and you make decisions based on real results, not guesswork.
GuadeloupePièces Auto WebView case study
We manage your accounts, from editorial planning to replies to your community, and bring in content creators when it helps. Your brand posts regularly, with a consistent image from one post to the next.
Mainland FranceDormez FrançaisView case study
Cross-channel media buying
Multichannel campaigns
Search engine optimization (SEO)
Reporting and dashboards
Social media and influencer marketing
02Method
One method, five steps
A brand, a campaign or a website: the path is the same, and you always know which step we’re at.
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Step 1: Scoping
We decide with you what the campaign needs to deliver.
Selling more, getting more inquiries, paying less per lead: you choose the metric before the first euro is spent. The territory and the season frame the rest.
We listen to your goals, challenge them and put them in writing.
A kickoff meeting: your goals, your audiences, your timeline and budget constraints. If the situation calls for it, an audit of what already exists before any recommendation.
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Step 2: Strategy
Channels, schedule, budget allocation.
You approve a plan: where to appear, when, and for how much.
A costed, prioritized recommendation you can decide on.
Our people work together to design the strategy and the action plan.
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Step 3: Creative
One message, adapted to each channel’s format.
Ads, visuals, posts, SMS: nothing goes out before you have reviewed it.
In-house production, with clear approval points.
Website, branding, communication campaigns: this is where your project comes to life.
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Step 4: Rollout
Media buying, targeting setup, launch.
We adjust the budget as results come in.
Launch, distribution, partner coordination.
Regular check-ins until launch.
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Step 5: Measurement & review
Every campaign ends with a numbers-based review.
Your dashboard tracks the metrics chosen during scoping. At the end, we compare what the campaign cost with what it brought in.
Results analyzed, adjustments proposed.
Even after delivery, we look back. At the end of the engagement, we walk you through your project review.
More than 100 clients trust us
Word from our clients
01 / 03
“The choice came naturally, since Bitwip already works for some of the Loret group’s companies. What the agency brought to the discussions and to building the project mattered just as much: having an agency that truly supports you, not just one that executes. That was important to us, and so was the quality of our discussions with the teams: these are key drivers for us.”
“Our work with Bitwip on the communication and marketing challenges of several stores in the U Export network has been built on complete trust from day one. Thanks to their attentive listening and a clear understanding of our challenges, their rigorous support adds value every day. It’s a truly shared success.”
Frédéric Kassung
Head of Network Communication and Marketing, Export
Coopérative U
Cooperative retail network.
View case study
“The Bitwip team stood out for its professionalism, its availability and the quality of its support. Our discussions were always smooth, structured and solution-oriented, which helped us move forward efficiently on our project. Their ability to listen and follow up was especially appreciated. I would recommend Bitwip to any organization looking for support that is serious, responsive and tailored to its needs.”
FAQ
Got questions?
Answers to the questions we hear most often. For anything else, the team responds Monday to Friday.
Contact usWhy adapt your landing page to the specifics of Overseas France?
Because seasonality, heavy mobile use, proximity and multilingualism (French, Creole, English) are conversion levers there. A hyper-localized page speaks to its audience better than one designed for mainland France.
Can an agency based in mainland France run a successful campaign thousands of miles from its offices?
Yes, it can produce beautiful campaigns. But for them to genuinely speak to audiences in the French overseas territories, you need to understand their culture, their media and their calendar, which an agency rooted in the territory deals with every day.
Can every digital channel be used in Overseas France?
Most of them, yes. Google Ads and Meta (Facebook, Instagram) run ads in every French overseas department; in Google Ads, each one is a separate targeting area, distinct from “France.” Audiences there are smaller, and some ad platforms, such as TikTok, don’t offer all their targeting options everywhere. So each channel is checked platform by platform and territory by territory, before every campaign.
Which social networks are most used in Overseas France?
It varies from one territory to another. At the end of 2025, Facebook’s advertising audience is equivalent to more than six in ten residents in Réunion, more than four in ten in Guadeloupe and Martinique, as in mainland France, fewer than three in ten in French Guiana and fewer than one in four in Mayotte (DataReportal, Digital 2026). Instagram is on par with Facebook in Guadeloupe and ahead of it in Martinique.
For anything else, the team responds Monday to Friday.A free conversation about your project