Orchestra
An omnichannel e-commerce site for Orchestra in Guadeloupe: children’s fashion, baby gear, baby registry and Club Card loyalty program.
The project
How do you support the digital shift of a children’s clothing store with the launch of an e-commerce site?
The challenge
Orchestra, a leading name in children’s fashion and baby gear, wanted to extend its physical store in Guadeloupe with a digital presence designed for local families.
The challenge: offer a smooth shopping experience, seamless between store and web, with services suited to local habits: real-time stock, a shareable baby registry, unified loyalty benefits.
The solution
We designed an omnichannel e-commerce site connected to the physical store. Stock is synchronized in real time to show what is actually available.
The digital baby registry can be created and shared with a single link: loved ones can buy an item directly or contribute freely to the cash fund. Guests don’t need an account.
The Club Card offers exactly the same benefits online and in store: discounts, private sales, easy tracking from the customer account. Customers can sign up directly online.
Checkout offers free Click & Collect and delivery anywhere in Guadeloupe.
The results
- Store and web stock synchronized in real time
- Shareable, collaborative digital baby registry
- Unified Club Card: benefits, private sales and tracking across all channelsUnified Club Card: benefits, private sales and tracking
- Free Click & Collect and delivery throughout Guadeloupe
- Clear catalog, simplified checkout, secure payment
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