Dormez Français
From the brand name to its online store, we supported Dormez Français at every stage: visual identity, packaging, photos and advertising campaigns.
The project
How do you launch a premium bedding brand sold only online?
The challenge
Dormez Français is a premium bedding brand, made in France and sold only online.
At the outset, nothing existed: the name, the logo, the products, the online store, everything had to be invented.
To stand out, the brand bet on design, image and technology alike. The aim: for every interaction with the brand to leave customers with a good impression.
Our mission: launch Dormez Français with a strong brand image, make it easier to communicate with its customers and turn its online store into a site that sells well.
The project also included custom features for the store, for example to handle the eco-tax. They meet the brand’s specific needs and simplify its day-to-day work.
Objectives:
- create a strong, unmistakable brand image;
- make it easier to communicate with customers through new tools;
- build the store with Shopify, an e-commerce platform, and add custom features;
- show the ads to the right people and make them profitable by analyzing the results.
The solution
What we delivered:
- creation of the visual identity and brand image;
- creation of the online store and its tools;
- advertising campaigns and influencer campaigns;
- product names, photos and packaging.
Dormez Français’s image was designed to catch the eye and hold it. Its visual identity (logo, colors, typefaces) expresses the brand’s poetry and refinement.
Product names, packaging and photos were crafted with the same care. Together, they form a consistent, appealing world.
As a result, the brand is recognizable at first glance and stands out in the bedding market in mainland France.
On the website, an automated assistant, set up with Brevo, chats with each visitor in a personalized way.
An online quiz plays the role of a salesperson: it guides each customer to the mattress that fits their needs.
We also installed analytics tools on the site: they show in detail what visitors do there. That way, campaigns can be adjusted as they run, and ads can be shown again to people who have already visited the site.
The ads ran on Google, Pinterest, TikTok and Meta (the parent company of Facebook and Instagram). Thanks to this data, we chose more precisely who to show them to and improved the messages, so that ad spend brought in more.
Creative visuals and memorable messages, adjusted as results came in, reached the customers the brand was targeting.
In less than three months, Dormez Français went from a blank page to selling online.
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