Articles, methods and behind-the-scenes stories from Bitwip, the tech and creative communications agency.
26 articles
Article3 min
Du 16 au 19 novembre, Bitwip est partenaire officiel du 34e congrès de l’ACCD’OM à Montpellier, avec un atelier IA pour les élus et les agents et une offre réservée aux collectivités membres.
Article2 min
There’s a line we hear at least once a month in client meetings. Always the same tone, half worried, half annoyed: “Have you seen what they’re doing on Instagram?”
Article3 min
Case studies told from start to finish, motion design films, our tools, Kazad, a glossary and an English version: our new website finally shows what the agency really does.
Article3 min
Picture a resident of your town. She wants to know whether the civil registry office is open on Saturday morning. She types the town hall’s name into her phone, lands on the town’s website, searches for two minutes, finds nothing and gives up. She’ll call on Monday, or make the trip for nothing.
Article3 min
Try this on your latest post. Reread it and ask yourself one question: what do I expect the reader to do after this?
Article5 min
Our two articles “Marketing jargon demystified” have become a glossary of 45 terms, rewritten and kept up to date. Here are the 15 terms added in 2026: generative AI, GEO, cookies, accessibility, greenwashing…
Article5 min
Spoiler alert: it’s not (just) for the sun. Picture this. You hand the restoration of your Creole house to an architect who has never set foot in Martinique, Guadeloupe or…
Article4 min
You know that person who hits the road on a Sunday morning with no destination, no full tank and no GPS? No? Neither do we. Yet when it comes to communication, that’s exactly…
Article5 min
Artificial intelligence (AI) fascinates as much as it disappoints. According to estimates cited in RAND’s 2024 report, more than 80% of AI projects fail, twice the rate of…
Article11 min
Updated
Black Friday 2025: $11.8 billion spent online in the United States in a single day, a record according to Adobe Analytics (up from $10.8 billion in 2024). On the landing page side, the rate of…
Success story6 min
In 2023, Bitwip reached an important milestone by becoming the first communications agency in Overseas France to earn AFNOR’s “Engagé RSE” (Committed to CSR) label. Today, that label has just been…
Offer6 min
Updated
Is your digital communication really delivering the results you expect? In Martinique, for example, 7.4 out of 10 residents were cut off from digital services or struggled with them…
Success story4 min
It all started with a promise Vincent Reboul had made to himself: to start his own company on his 30th birthday. Promise kept in 2012. From French Guiana, and with a strong team around him, he has…
Article4 min
“S***, how did I do this last time again…?” Know that sinking feeling? Of course you do: it’s when you lose 15 minutes looking for something you could have documented in 2. The…
Article7 min
Updated
Imagine being able to connect all your business tools to your AI agents in a few clicks, the way you’d plug in a simple USB-C cable. That’s exactly what the MCP protocol (Model Context…
Use cases5 min
How do you launch a 100% digital brand, from product design to e-commerce, in just 3 months? That’s the challenge we took on with Dormez Français, a new DNVB (Digital Native…
Article5 min
Updated
You’re about to build a website for your business and wondering which CMS to choose? Between WordPress and Shopify, the choice can seem complicated. Both platforms are…
Article7 min
Updated
You’ve decided to build your showcase or e-commerce site with a powerful CMS, but you don’t know which one to choose? Don’t worry: in this article, we review, point by…
Article6 min
Updated
You know it better than anyone: competition is fierce, and consumer expectations are constantly changing. Understanding your customers has therefore become a strategic imperative. And that…
Article4 min
Beyond the limits of reality, the Fast & Furious saga takes us into a world of spectacular car stunts, far removed from the peaceful world of auto glass repair. But…
Article4 min
So here we are, back for “marketing jargon,” part 2! You already know the drill… Humor, curiosity and simplicity are on today’s agenda. Shall we dive in?
Article4 min
Who goes out clubbing without caring how they look? Nobody? So why neglect your company’s appearance, only to be surprised when you go home empty-handed? Forgive the introduction…
Article6 min
Updated
Since ChatGPT launched, internet users have explored its capabilities, but also its limits. Among the most notorious experiments, DAN mode (Do Anything Now) made it possible to get around…
Article7 min
To stand out in your field, analyzing the market and the competition is essential. By keeping a close eye on your competitors’ online ads, you’ll get a better idea of their…
Article4 min
We’re here to demystify communications agency jargon, with a touch of humor. So here’s your Bitwip guide to speaking our language.
Article5 min
Brand book, visual identity, brand guidelines, brand world… The world of design is vast and impressive, we’ll grant you that. But when you’re not familiar with it, it’s hard to understand…