Racines
d’Iracoubo

Racines d’Iracoubo works in a rural area far from Cayenne, with people who may be far removed from employment, support programs and online information.

The nonprofit needed more visibility while asserting its local identity. Its image had to reflect its dual mission: supporting people on their career paths and helping improve the living environment in Iracoubo.

The challenge was to speak to several audiences without losing clarity:

• residents of Iracoubo and the surrounding villages;
• people looking for a job or training;
• project leaders;
• institutional partners;
• local businesses and organizations;
• funders and organizations working in workforce integration.

Bitwip supported Racines d’Iracoubo on three fronts: brand identity, showcase website and digital visibility.
The brand book formalizes the nonprofit’s mission, values and tone. It expresses its connection to the territory, workforce integration and improving the living environment, around the tagline “An nou dioubate.”
The showcase website presents Racines’ programs, actions and news, with navigation designed to point residents quickly in the right direction, and a contact form.
A Google Ads campaign rounds out the package, raising the nonprofit’s profile in French Guiana and driving traffic to the website around jobs, training and local initiatives.

Racines d’Iracoubo now has a clearer identity and a showcase website that presents its actions, opportunities and support programs.

The project makes it possible to:

• increase the nonprofit’s visibility in French Guiana;
• make its work better known to residents;
• present the projects and opportunities on offer clearly;
• make information on jobs and training easier to access;
• showcase Racines d’Iracoubo’s local roots;
• give workforce integration in western French Guiana more visibility;
• have a scalable digital foundation for publishing news;
• raising the nonprofit’s profile with a targeted Google Ads campaignraise awareness with a Google Ads campaign.