Autorama
We have supported this French Guiana tire specialist for several years: consulting, graphic design, websites, quote-request campaigns, social media and billboards, for both of its retail brands.
The project
How do you keep up year-round communication for French Guiana’s biggest tire center, from billboards to online quotes?
The challenge
Autorama has been selling and fitting tires in French Guiana since 2001: cars, 4x4s, vans, heavy trucks, farm and construction machinery. The company also runs a second retail brand.
Here, the promotion changes every month and one key moment follows another. The initial brief: year-round communications for both retail brands.
Objectives:
- give each retail brand a recognizable image;
- promote the offer of the month, online and on the street;
- receive requests for quotes, appointments and callbacks;
- stay in touch with past customers.
The solution
We have worked with Autorama for several years, on both consulting and production. Every year, we set the strategy for each retail brand, then the calendar, month by month.
We roll out Autorama’s brand guidelines across all its materials: 4×3 m billboards, flyers, calendars, print ads, posts and banners. We also designed both websites, Autorama’s and then its second brand’s, with one purpose: quote requests.
The campaigns drive traffic back to these sites: Google Ads (Search, Display and Performance Max), Meta, text messages and newsletters. Each promotion has its own landing page and form. The offer of the month goes out at the same time on billboards, social media, ads and the website’s Promotions page. Over the years, we have added:
- the Anti-Inflation Pack and the World Cup game, with Michelin;
- the brand’s 25th anniversary;
- contests, on in-store kiosks and online;
- videos shot in the service centers;
- a “quote just a click away” QR code on print materials.
The results
Today, Autorama has:
- a strategy reviewed every year, for each brand;
- brand guidelines applied from the 4×3 m billboard to the website banner;
- two websites for quote requests, maintained year-round;
- campaigns every month, on Google, on Meta and on the street;
- a monthly report: campaigns, social media, Google Business Profile, website.
On the Autorama website, visitors enter their tire size, book an appointment at the shop or request the mobile service unit.
Consulting, creative, websites and campaigns move forward on the same calendar, with the same agency. The partnership continues.
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