Magasins U
Guadeloupe
We support this network of neighborhood stores in Guadeloupe with its website, its online communication and its local campaigns.
The project
How do you help a neighborhood retail brand connect its catalog, its website and its social media?
The challenge
Present across Guadeloupe, Magasins U Guadeloupe brings together 14 stores under the Super U and U Express banners, from Basse-Terre to Saint-François. In a highly competitive market, where purchasing power and local products are top concerns, the brand cultivates close relationships with families, young professionals and seniors. Bitwip has supported the brand for several years with its online, local and retail communications.
The central challenge: turn the magasins-u.gp website and the communication channels into useful, simple and regular touchpoints for customers of the 14 stores.
Objectives:
- bring catalogs, promotions and services together in one place;
- stay close to local customers online;
- highlight offers, the Carte U loyalty card and key moments;
- engage the local public in the face of competition.
The solution
What we delivered:
- magasins-u.gp website;
- social media strategy;
- online campaigns, local billboards;
- marketing and point-of-sale materials.
The magasins-u.gp website serves a simple purpose: quickly find offers, services and the nearest store. Built with Webflow, a website builder, it brings together the interactive catalogs, which have become one of the most viewed types of content among customers. The monthly contest, with €250 in U groceries up for grabs, also creates a regular touchpoint with the brand. The Carte U loyalty card, the “U, dans la poche” app, the WhatsApp channel and the store locator for the 14 stores round out a setup in which customers in Guadeloupe find their way easily.
On social media, the strategy isn’t about chasing volume. Magasins U Guadeloupe manages a smaller community than some competitors, but a much more responsive one. That momentum comes from content deeply rooted in everyday local life: catalog promotions, Carte U benefits, in-store events, polls, contests and messages built around the tagline “nou la pou zòt” (Creole for “we’re here for you”). The goal: make social media a true local touchpoint, not just a commercial showcase.
The project goes beyond the website. Bitwip supports Magasins U Guadeloupe across a full range of communication channels: Facebook, Instagram, TikTok, YouTube, Google advertising (Google Ads), text messages, radio, TV, large-format billboards (4×3 m), catalogs and in-store materials. The website has become a useful entry point for browsing offers, finding practical information and extending local campaigns. Catalogs, in-store materials, media campaigns and online communications work together to build a presence that is consistent, visible and close to the community.
The results
Magasins U Guadeloupe now has a more consistent online presence that connects its website, its catalog and its social media communication.
In particular, the project makes it possible to:
- present the brand and its stores better;
- make the catalog more accessible;
- share offers and news on the right channels;
- increase Magasins U’s local visibility;
- harmonize the content published on the website and social media;
- have a content base that is easier to develop over time.
Gallery
Testimonials
“Our work with Bitwip on the communication and marketing challenges of several stores in the U Export network has been built on complete trust from day one. Thanks to their attentive listening and a clear understanding of our challenges, their rigorous support adds value every day. It’s a truly shared success.”
Frédéric Kassung
Head of Network Communication and Marketing, Export
Coopérative U
Cooperative retail network.
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