PIRAC
Bitwip supports PIRAC, the French Red Cross’s Regional Intervention Platform for the Americas and the Caribbean, in designing and distributing awareness content on disaster preparedness and community resilience.
The project
How do you turn complex humanitarian issues into clear, visual and useful content at a regional scale?
The challenge
The programs led by PIRAC reach varied audiences and deal with technical subjects that can be hard to make accessible.
The challenge was to deliver awareness messages in a clear, engaging way without losing the accuracy of the content. The materials also had to adapt to several formats, several uses and different territories across the Americas-Caribbean region.
Finally, consistency had to be ensured across the campaigns, videos, infographics and reference documents produced for the various programs.
The solution
Bitwip supported PIRAC on several complementary fronts:
- design and distribution of messages for a regional awareness campaign for the Ready 360° programReady 360° regional awareness campaign ;
- creation of explainer videos on Business Continuity Planning and business preparednessexplainer videos on Business Continuity Planning ;
- design of infographics to make technical information easier to readinfographics to make information easier to read ;
- layout of guides on building and managing a regional warehouseguides on building and managing a warehouse ;
- layout of the Logistics Handbook appendices;
- adapting content to formats suited to different audiences and distribution channelscontent adapted to audiences and channels ;
- art direction and visual harmonization across all materialsart direction and visual harmonization.
Our approach is to work on substance and form together: understanding the issues, prioritizing information and creating materials that genuinely aid understanding and recall.
The results
PIRAC now has a consistent set of materials to support its awareness work and share its content with varied audiences.
The project made it possible to:
- make technical subjects more accessible;
- turn complex content into visual, educational materials;
- adapting messages to several formats, from video to infographicsadapt messages, from video to infographics ;
- strengthening the graphic consistency of Ready 360° program materialsstrengthen the graphic consistency of Ready 360° materials ;
- make it easier to capture and pass on knowledge;
- provide materials suited to preparedness, prevention and resilience challenges in the region.
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