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Kazad

Marketing campaign automation and competitive intelligence software

A clean product database, flyers prepared for your studio, your competitors’ catalogs collected for you. Kazad keeps a record of your offers; your team keeps the final say.

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01The problem

Catalogs keep coming, spreadsheets can’t keep up

A file of EAN codes with abbreviated product names, photos to track down, a flyer to prepare in a few days, then to proofread line by line. Meanwhile, competitors’ catalogs pile up. From one promotion to the next, nothing is kept.

  • Born in our studio

    Bitwip prepares flyers and catalogs for its clients. Kazad grew out of that work, so that what’s already known never has to be typed in again.

  • Your team approves

    Kazad suggests a match or flags a discrepancy in a laid-out flyer. A person confirms before the data goes into the database.

  • Data that builds up

    Every import, every promotion and every catalog collected adds to the price history.

02The modules

Your products, your campaigns, your competitors

Three modules that work together or on their own. For each one: what works today and what’s coming soon.

Product data

A clean database that keeps a record of your offers. On import, Kazad recognizes the products it already knows, flags possible duplicates and files each record with its images.

Today

  • Import by EAN code or product name, from a spreadsheet or past flyers
  • Custom fields, variants and bundles, several databases
  • A database that feeds your campaigns
  • Regular and promo price history, by promotion

Coming soon

  • Pre-filled records for new products
  • The same database for your websites
  • On each product record, the prices of equivalent products at other retailers in your area
An import matched against the database, then one product’s price history, promotion by promotion. Demo retailers, products and prices.
A promotion and its selection, then the proof checked against it. Demo retailers, products and prices.

Marketing campaigns

From product selection to a feed for your studio. Kazad prepares the EasyCatalog feed, then checks the proof of the finished flyer against your selection.

Today

  • Product selection, promo prices and callouts for each promotion
  • EasyCatalog feed for flyers and catalogs
  • Proof check: prices, missing or extra products, product names; your team decides

Coming soon

  • Automatic social media posts
  • Google Ads campaigns
  • Shelf talkers and enriched labels

IndustriesGrocery retail, DIY, home decor, auto parts and tires.

Coming soon

Images and posts, drawn from your campaigns

Your products and campaigns will become images and posts ready to publish, approved by your team.

Competitive intelligence

Your market’s catalogs, collected for you. Kazad extracts every product: the database fills up on its own and keeps the history.

Today

  • Automatic collection by region and industry: grocery retail in Guadeloupe, Martinique, French Guiana and Réunion
  • Every product extracted: title, description, price, price per kilo, discount, retailer, area
  • A full history you can check anytime
  • Comparison between catalogs, or with your own database, even without EAN codes

Coming soon

  • Competitive intelligence dashboards
  • Prices collected from online stores
  • Your competitors’ ads and social media
  • DIY, home and decor
A competitor catalog collected automatically, read page by page: product block in red, image in green, crop in orange. Demo retailers, products and prices.

03Use case

A retailer prepares its next flyer

From the purchasing office’s file to a checked flyer: what Kazad does today, in five steps.

  1. Import

    The purchasing office’s file arrives, with its EAN codes, abbreviated names and prices. Kazad recognizes the products it already knows and reuses their records; the team decides on possible duplicates.

  2. Complete

    Known products keep their records and images; the team completes the new ones. Pre-filling of their title, description and photo is coming soon.

  3. Compare

    Before setting promo prices, the team looks at the latest catalogs collected from retailers in its area and compares them with its own database.

  4. Prepare

    The selection, with its promo prices and callouts, goes to the studio as an EasyCatalog feed: the designer lays out the flyer without typing the products in again.

  5. Check

    The laid-out flyer is checked against the original list: prices, missing or extra products, product names. The team approves, and the promotion’s prices join the history for the next one.

04Demo

See Kazad on your products

See Kazad over a video call, on your own files or on your market’s catalogs.

Who it’s for
Retailers, distributors and networks that publish flyers and catalogs, and the agencies that produce them.
Built by
Bitwip, which designs, develops and supports Kazad.

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We’ve got guts, just like you

A project, a question? The team responds Monday to Friday.

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09 80 80 82 42