ADTG

The Agence de Développement Territorial de Guyane (ADTG) was founded in 2023 at the initiative of French Guiana’s territorial government. Based in Saint-Laurent-du-Maroni, it supports project leaders and local governments across the territory, from west to east.

Its audiences have different needs: entrepreneurs, people outside the usual support systems, local governments, partners. The challenge was to present that diversity without losing the visitor.

Objectives:

• explain the agency’s role clearly;
• distinguish its programs and point everyone to the right one;
• give ADTG an identity that is both serious and approachable.

We started with the brand book: ADTG’s visual identity and visual world. Green, yellow, simple shapes, portraits, and short messages such as “From ideas to lasting projects.”

We then designed the website: site structure and content, mockups, then a site that adapts to phones. It organizes information into simple sections:

• the agency, its departments and its key figures;
• the Kréa’Pulse Guyane incubator and the “Impulsion” pre-incubation program;
• social innovation and the fight against discrimination;
• testimonials and an FAQ;
• a form to contact the team.

The adtguyane.fr website is live. ADTG now has a brand identity and a website that present its role and programs simply. The incubator and the pre-incubation program each have their own page.

Visitors will find:

• the incubator journey, from informal to formal;
• the “Impulsion” pre-incubation program, for those with the furthest to go;
• the agency’s key figures;
• a “Let’s talk about your project” button that leads to the form.

ADTG manages its own content, editing and publishing it in-house.