Auto
Réunion

Auto Réunion Développement is a new car dealership based in Saint-Louis, Réunion, with the ambition of becoming a key player in mobility on the island.

As the exclusive dealer for MAXUS (combustion and electric commercial vehicles) and VINFAST (100% electric SUVs), Auto Réunion Développement made a high-impact launch to win over its market quickly.

For Auto Réunion Développement, the goal was to create a modern, strong and memorable visual identity to support the launch strategy of the dealership and its partner brands.

Objectives:

• create a strong, modern visual identity;
• make the dealership’s digital launch in Réunion a success;
• drive online and in-store traffic from opening day;
• roll out high-performing multichannel communications.

What we delivered:

• design of the logo and brand guidelines;
• design of the storefront and sales materials;
• development of the responsive showcase website;
• CRM setup for customer management.

We built an effective digital presence and created all the communication and sales materials, from the logo to the brand guidelines, from the storefront to the website and the CRM, to drive foot traffic and online traffic from opening day.

Bitwip built a custom website for Auto Réunion Développement, designed for the Réunion market and the automotive industry.

The site offers smooth navigation, pages optimized for local Google search in Réunion, and a clear presentation of the vehicles and services on offer.

We expressed the new dealership’s DNA through a creative approach inspired by neon, defining a strong, structured and modular visual world.

A guide handed over to the dealership brings together the logo, the colors (a digital blue and a bright yellow), the typefaces and reusable graphic elements: every piece stays consistent, day after day.

Restraint & eco-design: in line with Bitwip’s sustainability values, every asset (images, fonts, animations) was optimized to keep page weight down without sacrificing visual impact, reducing the site’s digital footprint.

The animations are designed to surprise with elegance: title transitions, CTA effects, subtle hovers… without overloading or slowing down the experience, in the balance between aesthetics and engineering that Bitwip cares about.

Since opening day, Bitwip has also handled the dealership’s ongoing communications: social media posts, Meta and Google Ads campaigns, newsletters and text messages, contests.

This comprehensive approach established the brand in Réunion’s car market and boosted its visibility with local customers and partners.

Thanks to a polished user experience and a design aligned with the dealership’s visual identity, Auto Réunion Développement’s digital presence attracts new customers and generates qualified leads across the island.

On Google Ads, in three months: nearly four times as many leads, without doubling the budget. Each lead costs 55% less.