Guyane
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The ESA Pre-Incubation Lab is a new program specializing in space applications and technologies derived from space data.
The challenge was to present its role, objectives and how it works clearly to a varied audience: students, entrepreneurs, project leaders and anyone interested in innovation. The website had to make a technical subject easier to understand, while positioning the program as a concrete opportunity for French Guiana.
It also needed a visual world that could bring several dimensions together: space innovation, entrepreneurship, support and local roots.

Bitwip designed a complete digital package around the ESA Pre-Incubation Lab:

• creation of the program’s visual identity;
• design of the brand book;
• defining a visual world inspired by innovation and spacea visual world inspired by innovation and space ;
• creation of a responsive one-page website;
• content structure and writing;
• presentation of the program, its objectives and its audiences;
• integration of an FAQ and contact points;
• highlighting the institutional partners;
• configuration of the esapreincubationlab.fr domain
• support with launching the site and learning to use it.

The website takes an educational approach: it explains the program in plain language while keeping its institutional dimension and regional ambition.

The ESA Pre-Incubation Lab now has a clear identity and a website that presents the program to entrepreneurs and project leaders in French Guiana.
The project made it possible to:

• give a newly launched program digital visibility;
• make space-related issues more accessible;
• present clearly how the support works;
• create a brand image consistent with the program’s ambitions;
• make it easier to identify the target audiences;
• positioning the ESA Pre-Incubation Lab within French Guiana’s entrepreneurial ecosystemposition the ESA Pre-Incubation Lab within French Guiana’s ecosystem ;
• launching a working website on the esapreincubationlab.fr domainlaunch a website at esapreincubationlab.fr.