Your logo
Example
Diagnostic report
Small service business, 18 employees, Guadeloupe
Starting question
“Why don’t our prospects see what sets us apart from our competitors?”
The findings
The expertise is real, but it doesn’t show: a dated logo, and colours and fonts that change from one medium to the next.
The lever
A refreshed logo and brand guidelines applied everywhere.
The diagnosis
- Project and visionStrength
- Audiences and positioningTo build
- Goals and resourcesIn place
- Consistency across materialsFragile
Three immediate actions
- List all your media (website, social media, brochures, signage, vehicles) and note what differs: logo, colours, fonts.This week
- Choose two priority audiences and write down their three most frequent questions.Within 15 days
- Use the same logo, colours and contact details on your Google Business Profile, LinkedIn and website.This week
The three-month plan
- Month 1Fix: the three actions.Your teams
- Month 2Build: a refreshed logo and simple brand guidelines.With outside support
- Month 3Measure: qualified inbound leads.Your teams
Can wait: the full website redesign. Brand guidelines come first.























