Notre Eau
Notre Avenir

“Notre Eau, Notre Avenir” (Our Water, Our Future) is a public awareness campaign in the Adour-Garonne basin. Its website, published by the Chambre Régionale d’Agriculture d’Occitanie, shows how farming in southwestern France preserves water, and why that matters for food.

The subject is technical: irrigation, water management, water quality, climate change. And the campaign is active all year round, with its posters, videos and news. It needed a website that explains things simply and can be updated without effort.

Objectives:

• make the basin’s water and agriculture understandable to a non-specialist audience;
• present the pact for the agroecological transition and those who have signed on;
• relay the poster campaigns, videos and news;
• give farmers a voice.

We designed the website, then built it on Webflow, around four sections:

• “Water and agriculture”: an overview, then in-depth pages on water management, irrigation and water quality;
• “Our commitment”: the pact, its objectives and the nine organizations committed to it;
• “Campaigns”: posters, the communications kit, videos;
• news, which we add throughout the year.

The visual design starts from the campaign logo: its blue, its green, its water drop. The drop becomes a frame for photos and a visual cue throughout the pages. Illustrations take over when a drawing explains better than a paragraph, as on the “Understanding irrigation” page.

The website is live at notreeaunotreavenir.fr, and it keeps growing: we add campaign content on a regular basis.

• an online quiz, “Test your knowledge,” to learn through play;
• a map of the Adour-Garonne basin and a directory of ambassador farmers: a point on the map, the farm, then the farmer’s portrait;
• illustrated in-depth pages to understand irrigation or water management.