I AM ME

I AM ME is an organization dedicated to women who have been through complex life experiences. Its aim is to help them take back control of their lives and keep making their day-to-day better.

Professionalize the nonprofit’s image while humanizing its logo, so it can connect with its audience at a glance and convey closeness and a human touch.

Objectives:

• humanize;
• professionalize;
• become recognizable.

What we delivered:

• logo redesign;
• brand identity;
• brand guidelines.

The new I AM ME logo beautifully embodies the ideas of rebirth and resilience. It features an illustration of a woman holding a lotus, the pure flower that emerges from muddy water to rise toward the light, a timeless symbol of rebirth. The rounded typeface adds warmth and a welcoming feel, reinforcing the nonprofit’s positive image. The warm colors convey a sense of hope, positioning I AM ME as caring, inspiring support for all women who want to reinvent themselves.

I AM ME’s new visual identity captures the essence of the transformation and resilience of the women it supports. The chosen colors symbolize hope and renewal, while an elegant serif typeface embodies both stability and personal growth within the organization. The visual world combines photographs in beige and wood tones, reinforcing the human, authentic dimension, with brightly colored, rounded illustrations that convey the warmth and support I AM ME offers. The lotus, a powerful symbol of rebirth, is at the heart of this identity, perfectly representing the nonprofit’s mission: giving women a caring space to reinvent themselves and thrive.