Djez Store

Djez Store is all things fashion at low prices in French Guiana. Based locally, the brand offers a wide range of clothing and accessories for men, women and children. Combining quality, originality and a keen sense of style, Djez Store caters to customers looking for unique, stylish pieces suited to local tastes and cultures.

The goal of the rebrand was clear: a younger, more modern and less cheap-looking image, to attract new customers and make Djez Store a recognized clothing brand in French Guiana.

Objectives:

• modernize;
• rejuvenate;
• attract new customers;
• become identifiable and well known.

What we delivered:

• logo redesign;
• brand identity;
• brand guidelines;
• brand strategy.

The new logo is aligned with that goal: simpler and more effective, while respecting the essence of the old logo. We kept the recognizable graphic elements and reinterpreted them in a more contemporary style, to modernize without losing the brand’s character.

New graphic elements were added to strengthen the brand’s identity and distinctiveness.

To meet the client’s brief, we imagined a very colorful, vibrant and modern visual world.

The new identity is based on two main bright colors: a new purple, inspired by the one in the old identity but in a brighter, more modern shade, and a yellowish green that pairs very well with the new lavender purple.

The whole identity revolves around shapes used in solid colors or as photo masks. These shapes, all derived from the logo icon, give the identity its distinctiveness and create recurring graphic markers that make the brand instantly recognizable on any medium.

Djez Store’s new logo is part of a dynamic, contemporary visual system designed to catch the eye and stand out. Every graphic element was carefully crafted to bring consistency and modernity to the brand. This flexible visual system keeps Djez Store easy to recognize across all channels, while leaving room to evolve with trends and market demands.