Axvert

Axvert is a landscaping and grounds maintenance company in French Guiana. It has expanded into other areas such as plant rental, nursery plant production, automatic irrigation for green spaces, sports field construction, fencing, street furniture, children’s playgrounds, signage installation and more.

Combining professionalism with craftsmanship, Axvert wants to reflect its environmental commitment and highlight the range of its services, from grounds maintenance to urban landscaping. The goal is to create a strong, consistent image in tune with the needs of the region.

Objectives:

• modernize while staying rooted;
• showcase local expertise;
• raise the company’s profile.

What we delivered:

• logo modernization;
• brand identity;
• brand guidelines;
• brand strategy.

The new identity is built around, and inspired by, the richness of French Guiana’s vegetation. The idea was to make this vegetation a central element of the company’s identity and to use plants as recurring graphic markers.

We imagined a visual world inspired by French Guiana’s lush vegetation, conveying an image that is both professional and handcrafted. The verdant color palette embodies the energy and vitality of the company, which specializes in landscaping and grounds maintenance. The distinctive typography and leaf-shaped graphic elements reinforce the brand’s professional yet authentic character. Bright photographs highlight the skill and rigor of the landscapers, evidence of the team’s professionalism. This redesign gives Axvert a modern, consistent image while showcasing its commitment to nature and the quality of its work. Axvert reinvents itself with a visual identity that celebrates nature and firmly embraces the present.

Axvert’s visual world is deeply rooted in French Guiana’s nature. It strikes a balance between respect for the environment and modernity, adapting to contemporary uses without ever losing sight of its ecological roots.