Club
Beauté
Structuring the visual identity of Parfumerie Club Beauté with a new logo, a brand book and communication materials tailored to the world of perfume and beauty.
The project
How do you give a perfume and beauty retailer an identity as desirable as its products?
The challenge
Parfumerie Club Beauté needed a more consistent identity to assert its positioning in a highly visual, competitive world.
The brand image needed to evoke expertise, beauty and pleasure, while staying flexible enough to cover the retailer’s various needs.
The challenge was to create a graphic system that could work across a variety of media:
- social media;
- brand profile;
- editorial materials;
- magazine;
- business cards;
- sales documents;
- print and digital materials.
The solution
Bitwip structured Parfumerie Club Beauté’s identity around several deliverables:
- logotype creation and adaptations;
- design of the brand book;
- definition of graphic rules;
- creation of a social media profile;
- design of templates for social media posts;
- creation of templates for magazine materials;
- business card designs;
- harmonization of print and digital materials.
The brand book serves as a shared reference to keep the retailer consistent, whatever the medium.
The art direction strikes a balance between the premium world of perfume, the closeness of personal advice and the visual impact social media requires.
The results
Parfumerie Club Beauté now has a clearer brand foundation and a consistent set of materials to build out its communications.
The project makes it possible to:
- increase recognition of the retailer;
- harmonize communication materials;
- professionalize the brand’s presence on social media;
- make it easier to create new content;
- adapt the identity to print and digital materials;
- asserting Parfumerie Club Beauté’s positioning in the world of beauty and cosmeticsassert Parfumerie Club Beauté’s positioning ;
- give the team a graphic framework they can use right away.
Gallery
