GDI Guyane Energy Challenge

GDI supports the energy transition in French Guiana and brings the local ecosystem together around innovative projects.

For the first Guyane Energy Challenge hackathon, GDI wanted a strong identity and a high-performing website to engage professionals, students and the tech community.

Create a modern visual identity and an event website to maximize engagement, conversion and visibility for the event among project leaders, partners and digital talent in French Guiana.

Objectives:

• assert the innovation & energy positioning in French Guiana;
• create a distinctive, youthful, digital visual world;
• roll out a conversion-optimized landing page;
• track and analyze the event’s digital performance.

What we delivered:

• logo design and original illustrations;
• brand guidelines & multichannel adaptations;
• responsive landing page development;
• GTM, GA4 Analytics & CMP integration.

Creation of a strong visual world: icons, illustrations, posters, signs, print and digital materials to give the event visibility across the territory. A memorable identity that carries the hackathon’s key messages to a varied audience (tech professionals, students, institutional partners…).

Development of a custom, high-performing landing page, with easy sign-up through an intuitive form and a visible deadline to motivate participants. The user journey is optimized to encourage engagement, with quick access to all the hackathon’s key information.

Full integration of tracking tools (Google Tag Manager, Google Analytics, Consent Management Platform) to steer the digital strategy, ensure GDPR compliance and measure conversion rates in real time.

Goal: maximize conversion, track every user interaction and analyze the event’s impact on the tech community, startups, students and innovation players in French Guiana. This approach delivers visibility, performance and security for an exemplary digital event in the French Caribbean and French Guiana.

The identity created by Bitwip helps GDI bring talent together, give the event strong visibility and establish the Guyane Energy Challenge brand for the long term in the local innovation, energy and digital ecosystem.