CSR charter

About us

Bitwip, the tech and creative communications agency. We help small and large companies reach their goals, whether those goals are about sales, brand awareness or visibility. That means putting a real communication strategy in place, succeeding in their digital transformation, creating quality content and building an innovative, responsible brand image.

Eco-responsibility and our ethical commitments are not empty words, but convictions shared by our team and rooted in the values of our leadership:

Vincent Reboul

Founder and CEO of Bitwip. He also founded the nonprofit Escapade Carbet, a leading player in sustainable tourism in French Guiana.

Terry Geoffroy

Head of Business Development & Partner at Bitwip. He also co-founded the Green Days, the 1^st sustainable living fair in the French Caribbean and French Guiana.

In all, more than 15 team members, based in French Guiana, Guadeloupe, Martinique and Occitanie and managing projects in Réunion remotely, carry out the actions described in this charter every day.

Summary

Offsetting the CO₂ emissions of our activities

Bitwip is committed to publishing its greenhouse gas (GHG) emissions report every year, including the agency’s activities and the impact of the communication campaigns we run for our clients. We will offset this environmental footprint with sustainable initiatives rooted in Overseas France. People wrongly assume that digital generates little GHG, but 1 email = 4 g of CO₂, and it adds up fast…

Supporting short supply chains

At Bitwip, we are committed to favoring local hiring and working with suppliers close to our agency. Because quality also means proximity and human contact.

Respecting personal data

Beyond the GDPR standard, we are committed to collecting no more data than necessary to run our communication campaigns. We make a point of obtaining image-rights consent from the people we photograph, and of respecting the copyright of the graphic resources we use in our projects.

Well-being at work

The health and well-being of our team members at work are a priority. Our DNA: listening, flexible hours, a pleasant work environment, collaborative workshops, conversations over meals, team building and remote work.

Commitment 1Promoting well-being at work

We constantly strive to help our team members thrive at work in a dynamic spirit, fostering a balance between “self-fulfillment” and “quality of life at work.” That is why we are committed to protecting our team members through a suitable social policy, with well-being at its heart.

Work-life balance

• Maintain flexible hours for all our team members to protect their personal and family lives.
• Make remote work easy to set up for team members who request it.
• Put in place a charter specifying how the right to disconnect outside working hours is exercised.

Workplace atmosphere

• Build a pleasant work environment with modern, decorated offices full of plants; provide high-performance equipment and ergonomic workstations, set up a break room, allow breaks at will…
• Build cohesion among team members: Jungle Camp to recharge as a team, meals together in a friendly atmosphere, the famous casual Fridays, celebrating birthdays and milestones.
• Spread good humor and enthusiasm: because a day without a smile is a day wasted!
• Allow working with music to express creativity.

Team members’ well-being, health and safety

• Offer our team members and their families fully digital supplemental health insurance for seamless management and 100% coverage, well beyond legal requirements.
• Roll out digital meal vouchers, 60% paid for by the company.
• Support our team members, virtually and in person, with occupational and psychological risks.
• Train our team members in first aid (EPI / ESI).
• Protect our team members against health risks by going beyond government measures.
• Provide team members with free local fruit from the market.

Commitment 2Developing talent

Developing our team members’ skills is at the heart of Bitwip’s growth strategy. This approach lets us bring the highest level of expertise to our clients while retaining our team.

Training plan

• Allow team members to regularly update their skills in line with changes in their professions and tools.
• Engage team members in continuous learning.
• Organize workshops where team members share their skills and expertise.

Performance reviews

• Support team members throughout their career at Bitwip through monthly one-on-ones.
• Recognize and value team members’ work so they can give their best.

Commitment 3Practicing ethical management

Ethical management is an important principle for Bitwip, because we believe that strengthening the employee-company relationship is the key to collaborative success.

Participatory management

• Practice participatory management, because every team member’s voice matters and deserves to be valued in its own right.
• Build close, long-term relationships among team members and with leadership.
• Involve employees in decisions on the agency’s strategic priorities.
• Involve employees in the company’s annual objectives and in its results.
• Show empathy in every interaction.
• Encourage managers to listen actively, delegate and let go, trust team members and communicate clearly.
• Include a commission system to encourage team members to share in the company’s results.
• Welcome new team members with an onboarding process.

Commitment 4Encouraging diversity in the workplace

We put people at the heart of our projects. That is why we encourage diversity in the workplace, one of our core commitments. Our fast-growing team reflects the mosaic of cultures across Overseas France.

Equal opportunity

• Give women a better economic future.
• Ban discrimination in hiring, pay and career advancement.
• Broaden our horizons when choosing our team members.
• Promote gender balance and guarantee equal pay for women and men.
• Make it easier for recent graduates to enter the workforce.

Commitment 5Reducing our environmental footprint

To go further in reducing the environmental impact of our activities and those of our partners and clients, we take stock of the greenhouse gas (GHG) emissions from our activities. Today, we know that economic activity has a massive impact on our environment. Reducing the impact of our activities has to happen in stages, by committing to a clear carbon strategy for our company.

Measuring and reducing our greenhouse gas emissions

• Measure our GHG footprint every year.
• Share our impact report every year with our various stakeholders and on the ADEME website.
• Commit every year to reducing the impact shown in our report.
• Raise team members’ awareness of this approach and make it a shared cause for the agency.
• Inform our clients of the environmental impact of their communication activities.

Reducing digital impact

• Measure our digital usage precisely to refine the GHG report for our digital activities.
• Reduce the file size of our email campaigns, the images and videos we create, and attachments.
• Limit printing and, where needed, use printers with a lower environmental impact.
• Favor video meetings over travel for the team and clients, which makes all the more sense with team members spread across 2 continents.
• Have our used computers, smartphones and tablets collected to give them a second life through recycling or repair.
• Use refurbished IT equipment as much as possible.
• Host our data and our clients’ data with providers that have a low environmental impact.

Commitment 6Offsetting the impact of our activities

Beyond being aware of our activities and measuring their impact, we are committed to offsetting our environmental footprint by supporting sustainable initiatives rooted in Overseas France.

Committing to a climate strategy

• Offset the environmental impact of our activities by supporting sustainable, local initiatives, favoring projects led by nonprofits or mission-driven companies.
• Let our clients and partners choose how to offset from among initiatives selected collaboratively by our team.
• Make our suppliers, clients and partners aware of our climate strategy.
• Set reduction targets and an action plan.

Commitment 7Helping our team move toward a more sustainable model

Protecting our environment starts with small everyday actions. Bitwip is committed to helping team members and leadership become more aware of sustainable development issues through simple tools put in place in the offices.

Promoting eco-friendly habits at the office

• Manage waste by installing recycling bins.
• Digitize all our paper procedures as far as possible.
• Make team members aware of energy saving by displaying the electricity consumption of the air conditioners, lighting and equipment plugged in at our offices.
• Use smart plugs for a growing number of devices programmed to switch off automatically when our offices are empty.
• Favor energy-efficient equipment (A+++ air conditioners, LED lighting).
• Control our water consumption and encourage the reuse of gray water for watering plants.
• Fight the spread of mosquitoes by installing aquariums in the offices.
• Provide team members with reusable dishes.

Low-impact mobility

• Promote cycling for commuting by introducing a sustainable mobility allowance.
• Set up carpooling among team members and favor public transportation where available, as well as walking in the city center.
• Reduce air travel as much as possible, the main source of CO₂e in our GHG report.

Commitment 8Developing the local economy

We choose to favor local hiring to build skills as close as possible to our partners. We work with local suppliers to limit intermediaries and support the circular economy.

Supporting local employment and education

• Favor hiring people from the area around each office.
• Contribute to developing local training programs for the professions related to the agency’s activities.
• Help local young people enter the workforce by bringing work-study students and interns into the team.

Promoting short, sustainable supply chains

• Commit to favoring partners and suppliers within 100 km of each of our locations and, failing that, to favoring short supply chains with 100% French businesses.
• For meals, favor restaurants that make a point of using local produce.
• Choose team-building activities rooted in sustainable tourism (activities that support small artisans, local cultural activities, accommodation with a low environmental impact).
• Select suppliers strategically using criteria such as the type of ink used, the quality of the materials, products made from recycled and FSC-certified materials, and recyclable or recycled materials for print work.
• Raise stakeholders’ awareness of sustainable development issues.

Commitment 9Protecting confidentiality and personal data

In a digital world where personal data plays a central role, we are committed to helping our clients and team members put in place mechanisms that protect confidentiality and privacy.

Protecting our clients’ personal data

• Keep constant watch on the regulatory aspects of the GDPR.
• Apply best practices for respecting personal data in our clients’ campaigns: careful management of cookies, tracking, personal data collection and data retention periods.
• Appoint a data protection officer at Bitwip.
• Commit to respecting the confidentiality and security of information received from clients and partners.
• Ensure transparency in access to the databases collected for our clients.

Protecting our team members’ personal data

• Raise team members’ awareness and engage them around an IT charter.
• Create a secure, personal digital identity for each team member to access the agency’s online tools.
• Ensure the security of team members’ computers and work tools.

Commitment 10Putting ethics at the center of our relationships

Ethics are at the center of the agency’s business relationships. Objectivity and integrity must guide decision-making with our partners.

Lasting, responsible relationships

• Build and maintain relationships of trust with our external stakeholders that are beneficial and fair.
• Be transparent in our relationships with our partners by being clear in our commercial proposals, in the follow-up of our projects and in the delivery of campaign reports.
• Prevent and resolve conflicts of interest by reporting them to the agency’s managers. Actively fight corruption by prohibiting benefits in kind or financial benefits intended to influence a public decision-maker.
• Limit commercial gifts, considerations, business meals and events to a strictly professional framework, declaring them to leadership beforehand. Their value must remain symbolic and must not influence a commercial decision.
• More broadly, comply with all applicable regulations on combating fraud, corruption, influence peddling, money laundering and terrorist financing.
• Refrain from any practice that could hinder free competition. Put in place a code of ethics that binds all team members to the provisions above.
• Build a network of partners who share the values set out in this charter.