Green Digital
Landing page for Green Digital, a digital signage service in Overseas France: positioning, forms and GDPR-compliant tracking to generate leads.
The project
How do you present a network of screens in Overseas France shopping malls to advertisers, and turn their interest into contact requests?
The challenge
Green Digital operates a network of premium digital screens in Overseas France for retailers and institutions, with a strong presence in shopping malls.
Design a landing page that turns interest into qualified leads, showcases the screen network and makes it easy to get in touch.
Objectives:
- capture advertiser leads through a simple, clear journey;
- highlight the overseas roots and the presence in shopping malls;
- building trust with proof: inventory, locations, digital signage use casesbuild trust with proof: inventory, locations, use cases ;
- prepare measurement: GDPR-compliant tracking, UTMs and CRM routing.
The solution
What we delivered:
- landing page UX/UI: structure, hero, proof sections (network, locations), visible CTAs and a short formlanding page UX/UI: hero, proof, CTAs and a short form ;
- copywriting and positioning: advertiser messaging, benefits of in-store digital signage, differentiation in Overseas Francecopywriting: advertiser messaging, differentiation in Overseas France ;
- Consent Mode setup and GDPR tagging plan;
- lead ops & measurement: form integration, CRM routing, UTM/GA4.
The page is built on three pillars: advertiser benefits, proof of the network (malls, locations, sample ads) and conversion. The tone is approachable, the calls to action are visible, and the design showcases the screens while guiding visitors toward getting in touch.
Setup of a GA4 tagging plan (key events), UTM tagging by source, Consent Mode and form routing to the CRM, to track where leads come from, speed up sales follow-up and steer acquisition channels.
Gallery
