Exponenciel
An innovative visual world to showcase digital education and Edtech in Guadeloupe, French Guiana and Martinique
The project
How do you get a digital education company to speak to schools and businesses alike in Guadeloupe, Martinique and French Guiana?
The challenge
Exponenciel is the first company in Guadeloupe, French Guiana and Martinique to specialize in digital education and Edtech.
It helps schools, training organizations, businesses and public administrations with their digital transformation through innovative, inclusive solutions adapted to local realities.
Create a strong, modern visual identity to assert Exponenciel’s position as an Edtech leader, increase its visibility and support its growth in education, training and the digitalization of collaborative spaces across these three territories.
Objectives:
- showcase expertise in Edtech and digital education;
- create a distinctive, professional visual world;
- roll out an identity that adapts to every medium;
- increase appeal to schools and institutions.
The solution
What we delivered:
- design of the logo and brand guidelines;
- print & digital materials design;
- event and collaborative space branding;
- visual communication support.
Bitwip designed all of Exponenciel’s communications materials: stationery, posters, event signage, social media visuals, educational documents and digital presentations.
These consistent materials strengthen the brand image and help spread innovation to schools and partners in all three territories.
Exponenciel’s identity was designed to adapt to a diverse range of audiences: students, teachers, businesses, public administrations. The brand guidelines allow great flexibility in use while staying true to the values of inclusion, education and modernity that the brand stands for.
Vibrant color palette, modular shapes, inspiring visuals: the brand world created for Exponenciel expresses innovation, openness and accessibility. Every graphic element encourages engagement from educational and professional communities while showcasing the momentum of local Edtech.
The results
With this new identity, Exponenciel establishes itself as a key partner in the digital transformation of education and business in Overseas France. The branding created by Bitwip fosters engagement, visibility and access to digital innovation for all, from elementary school to higher education, from public institutions to businesses.
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