DRANE TNE Guadeloupe

Territoires Numériques Éducatifs (Digital Education Territories), a public program led by a regional academic delegation for digital education (DRANE) of the French Ministry of Education.

The challenge was to support the final phase of the communications campaign and raise awareness of the tool among the relevant audiences in digital education. We designed a Webflow landing page with a simple conversion architecture (anchor navigation), structured copywriting, a consistent design system, mobile-first responsive design and RGAA compliance. This setup keeps the message clear, makes the resource easier to access and reinforces its institutional identity at the regional education authority level.

Objectives:

• attract new users;
• raise awareness of the TNE tool;
• simplify the information journey;
• ensure accessibility and consistency.

What we delivered:

• copywriting & structure;
• Webflow development;
• landing page UX/UI;
• RGAA accessibility & responsive design.

We chose a structure of short sections with anchor navigation to focus attention on a single message: raising awareness of the tool. A restrained design system, aligned with the conventions of institutional communications (colors, contrast, grid, typographic hierarchy), improves readability. Microcopy guides the journey clearly, and reusable components keep desktop and mobile consistent. These choices help win over the target audience in the academic context of digital education.

We built the landing page on Webflow with reusable components, utility classes and optimized breakpoints. Media are compressed and lazy-loaded to ensure a smooth mobile-first experience. The accessibility foundation (contrast, visible focus, text alternatives) meets RGAA requirements. The legal pages and privacy policy are included, as expected in institutional communications.