Pourquoi 80% des projets IA échouent : Guide Bitwip pour réussir sa transformation

L'intelligence artificielle (IA) fascine autant qu'elle déçoit.

Alors que 80% des projets IA échouent en entreprise selon une étude MIT de 2024, les Antilles-Guyane font face à des défis spécifiques : infrastructures limitées, formation insuffisante, et résistance au changement.

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Chez Bitwip, nous accompagnons les entreprises locales vers une transformation IA réussie grâce à une méthodologie éprouvée qui place l'humain et les objectifs métier au cœur de chaque projet.

Comment lancer une marque 100% digitale, de la conception produit au e-commerce, en seulement 3 mois ?

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Découvrez comment Bitwip a accompagné Dormez Français, nouvelle DNVB (Digital Native Vertical Brand) de literie haut de gamme, sur l’ensemble de la chaîne de valeur : branding, identité, design produit, shootings, site Shopify, acquisition, tracking et logistique.

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Une vraie aventure entrepreneuriale, menée main dans la main avec le client – et une démonstration de notre capacité à transformer une idée en marque qui intéresse et qui vend.

Guide de marque, identité visuelle, charte graphique, univers de marque… Le monde du design est vaste et impressionnant, on vous l’accorde. Mais lorsqu’on ne s’y connaît pas, difficile de comprendre la moitié des termes qui croiseront votre route.

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Par chance, cet article est là pour vous aider à y voir plus clair !

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Entre définitions, exemples et conseils pratiques, vous saurez bientôt maîtriser le sujet du guide de marque du bout des doigts.

Beyond the limits of reality, the saga Fast & Furious takes us into a world of spectacular car stunts, far from the peaceful world of car window repair.

But... what if this franchise became a source of inspiration for an artisanal communication campaign?‍

This is the starting point for a fictional (or almost) case study that we wanted to use our imagination to — and you'll see, Pop culture sometimes has much more to offer than just a “wow” effect.

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You decided to create your showcase or e-commerce site thanks to a High-performance CMS, but not sure which one to choose? Don't worry: in this article, we'll give you the key information to make an informed choice between WordPress and Shopify.

And if you prefer to be accompanied, do not hesitate to contact our team of experts to help you in the website design in your image.

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You know it better than anyone: competition is fierce, and consumer expectations are constantly changing. Understanding your customers has therefore become a strategic imperative. And that goes, among other things, through the data collection.

But beyond simple collection, a ethical and legal use Data is now not only recommended, but mandatory.

That is precisely the objective of this article: Explain to you why collecting data is useful, but especially how to do it while respecting your customers and the legislation, in particular the RGPD. With this dual approach, you can exploit the full potential of data without compromising the trust your audience places in you.

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Who goes out to nightclubs neglecting their appearance? Anyone? So why do you neglect your company's and then be surprised to come home empty-handed?

Forgive this somewhat cavalier introduction but it is time to act.

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In more than 10 years of existence, our communication agency has seen logos made by itself, by a cousin, a dubious freelancer or, in recent years, via a website. And the result is very often the same, No appeal.

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However, everything starts from this precious logo.

We would even say that in truth, everything starts from the name of your company...

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What is your story, your activity, your target...? What are your goals, values, ambitions...?

If you are not asked, at the very least, these questions — or if you do not ask yourself before creating your identity — “flee poor madmen” as Gandalf would say!

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Are you about to create a website for your business and are wondering which CMS to use? Between WordPress and Shopify, the choice can seem complex. These two platforms are among the most popular, but meet different needs. Whether you want to develop a showcase site or launch an online store, this article helps you understand the advantages and limitations of each solution to make an informed choice.

Since the launch of ChatGPT, Internet users have explored its capabilities, but also its limits. Among the most famous experiments, the DAN mode (“Do Anything Now”) made it possible to bypass OpenAI restrictions, giving birth to uncensored versions of AI. One of the most emblematic: ISAC, for “AI Without Any Control.”

To stand out in your business, market and competition analysis is inevitable. By starting by closely monitoring what your competitors are doing in terms of online advertising, you will have a better idea of their strengths and weaknesses, and even better, you will know how to adapt to market trends. To do this, you can count on numerous tools and techniques that are as simple as they are quick to achieve it...

We explain everything to you!