Analyze the online ads of your competitors in a few clicks

Why should you monitor competitive online ads?

It might be time for you to put on your detective outfit, because you will badly need it...

Why do it? To see in detail what is being done by the competition in terms of online advertising, especially on display.

Proceeding in this way offers you advantages that should not be overlooked:

• In the blink of an eye, you have access to a competitive analysis that you can configure by geographic area. You therefore have a global vision but which can also be focused on Overseas Territories, such as in Martinique, Guadeloupe or even Guyana;
• you will be able to effectively develop your strategy while adapting it to market trends;
• and finally, at the same time, you are unearthing a mine of resources that will surely inspire you.

In other words, analyzing competitive advertising means:

• allow you to refine or adapt your positioning;
• give a new direction to your various visuals and content;
• be inspired by what already exists, or even do much better than the competition.

And the icing on the cake: if you manage to decipher the ads competing with yours, you will already be in a position to identify their strategy. But you still have to do it properly...

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Use Google Ads

Google Ads is probably the first tool you think of when it comes to accessing competing ads. Easy to access, intuitive, but above all free, it will allow you to have a global vision of current or past display, video or search advertising.

To consult them, simply follow these four steps:

• Go to Google;
• Write down a keyword or the name of a competitor related to your search;
• Click on the three small dots on the right side of the sponsored URL;
• Click on “See more ads” in the window that appears.

You will thus be able to access various information, such as the identity of the company and associated ads, as well as other finer data depending on the filtering you have applied (country, calendar, formats used, etc.).

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Access the Meta Ads advertising library

To relay your ads effectively, the businesses that are competing with you most likely have Facebook and Instagram accounts. And these two platforms belong to Meta, its advertising library will undoubtedly be of great help to you.

Discover it all in just four steps:

• Go to https://www.facebook.com/ads/library;
• Choose a country;
• In “Advertising Category”, select “All Ads”;
• And finally, enter a keyword or the name of a competitor's Facebook page.

After selecting the search result you are interested in, you will have access to the corresponding ads and campaigns. However, remember that only active ads will appear, so past ads will be inaccessible to you.

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Linkedin Ads, a tool not to be overlooked

With only three steps, the search for competing ads becomes much easier on LinkedIn Ads, even if they are located in Overseas Territories.

• Go to LinkedIn;
• Enter the name of the competing company in the search engine;
• When you get to their profile, click on the “Post” tab and then on the “Advertising” tab.

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And other social networks?

In addition to the Google search engine, Facebook and Instagram, it is also possible to consult competitor ads on other social networks. We think of TikTok in particular, which also has its own advertising library.

Do not hesitate to play with the filters, to refine according to the geographical area, likes, comments, duration of the advertising, conversion rate, etc... This will allow you to collect information that is all the more qualitative and usable.

How can this competitive analysis be optimized?

There we are! You now have all the necessary data on the digital marketing strategy of your competitors, it is

However, to make it even more relevant, we invite you to examine these various elements:

• The target market;
• The style of the visual;
• The format used (photos, videos, content...);
• The message put forward and the call for action;
• The characteristics of the advertising text (length, tone, etc.);
• The date of broadcast, the geographical area (Guadeloupe, Guyana, Martinique...) and the reactions obtained

If, as a company, you want to seize new opportunities both in your market and in current trends, consulting the advertising messages of the competition is the solution.

Very easy to use, this process, regardless of the platform chosen, can be used at many levels. But one thing is certain, with this practice, your marketing strategy and advertising messages will be improved.