When Fast & Furious inspires a windshield giant
Beyond the limits of reality, the saga Fast & Furious takes us into a world of spectacular car stunts, far from the peaceful world of car window repair.
But... what if this franchise became a source of inspiration for an artisanal communication campaign?
This is the starting point for a fictional (or almost) case study that we wanted to use our imagination to — and you'll see, Pop culture sometimes has much more to offer than just a “wow” effect.
Fast & Furious and digital communication
“Fast & Furious” is about speed, luxury cars, daring stunts... and of course, collateral damage. A lot of collateral damage.
By this we mean:
- cars on fire,
- ground into pieces,
- that explode,
- and above all... a large number of broken windows.
In fact, when you think about it, every movie in the saga seems to have some kind of magnetic attraction for damaged windshields.
And if you can't believe it, just take a look here:
When windows meet speed
Imagine a company specialized in repair and replacement of automotive windows. For your new communication campaign, you have to think big.
How about we get inspired by Fast & Furious? 🎬
Don't worry, we won't go so far as to recreate their July 2021 promotional campaign — we're worried we won't have the budget to build a car into a wall 😅
But we can still lend ourselves to the game and propose a concept that Will know how to make people talk.
Pop culture can turn even the most technical jobs into memorable campaigns. Bitwip supports you in the idea as well as in the creation.
Create my next campaign
A waterfall, a GIF, a message
Let's bet on Animated GIFs, for example.
Short, powerful, these mini-animations make it possible to transmit a message in less time than it takes to say “hello”.
Let's imagine a GIF featuring a car performing an impressive stunt... but landing badly, Breaking his windshield.
With a catchy slogan like: “Even heroes need us!” ”... we are convinced that attention is captured.
Then?
We share everything on social networks — but not only that.
We also invite Internet users to sharing their own “Fast & Furious moments” (aka windshield galleys) repaired by our customer.
And why not go further?
One contests with, as a result, a free glass replacement for the most beautiful testimony (or the most incredible photo)!
When pop culture meets crafts
As you can see, a successful saga like “Fast & Furious” can give us much more than Adrenaline surges.
With a bit of imagination and the right tools, she can become the starting point for a powerful, engaging and viral campaign.
Believe us : pop culture is your best ally.
Thanks to its universal references, it helps you:
- capture attention,
- create commitment,
- and Make your messages memorable.
Before we leave, we have a revelation for you.
Bitwip is proud to announce a campaign in collaboration with a big name in windshield : CARGLASS
His first big appearance?
Au cinema, in a communication directly inspired by the saga Fast & Furious.
Stay on the lookout... because you may well see it pass!
