Rainbow Health
À propos du client
The Rainbow Santé Group is a key player in health and medico-social establishments in French Guiana. Strongly rooted in the reality of Guyana, its primary mission is to ensure coordinated quality care to support their patients in their life course, wherever they are in the country.
Branding and brand identity
October
2023
Secteur d'activité
Medical institutions
L'objectif
For their new official merger as the Rainbow Health Group, it was important to review their brand image in order to make it recognizable regardless of the entity put forward.
Harmonize and modernise
Becoming easily identifiable
Becoming memorable
missionS réalisées
Logo redesign
Brand identity
Graphic chart
Brand strategy
An identity that is both modern and memorable
This new identity harmonizes and unifies the various entities of the Rainbow Health Group. Thanks to striking graphic choices and strong symbols, it guarantees immediate recognition while reflecting the values of humanity and proximity, essential to the medical-social sector in French Guiana.
A unique universe rooted in the medico-social field
The new visual identity of **Rainbow Health Group** reflects both the unity and modernity of all its entities. Designed around a palette of green and blue colors, it evokes the medical world while instilling a feeling of serenity and confidence. The rounded shapes, combined with subtle gradations, bring a touch of modernity and fluidity, symbolizing coordinated care and support throughout Guyana. Customized pictograms reinforce this recognizable and coherent visual identity, anchoring the **Rainbow Health Group** as an essential and unique player in the health and medico-social fields in French Guiana.
An identity that inspires confidence and that knows how to impose itself
Mockup: integration of a view of the home page of the Rainbow Santé site on a computer screen that is placed on a metal chair in a waiting room at the clinic
autres
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