I AM ME
À propos du client
I AM ME is a structure dedicated to women who have had a complex life journey, and aims to enable them to regain control of their lives, so that they can constantly improve their daily lives.
Branding and brand identity
June
2023
Secteur d'activité
Culture et loisirs
L'objectif
Professionalize the image of the association while humanizing its logo, in order to be able to build a link with its target at a glance, communicate proximity and a human aspect.
Humanize
Professionalize
Becoming identifiable
missionS réalisées
Logo redesign
Brand identity
Graphic chart
A symbol of rebirth and resilience
A NEW LOGO THAT BRINGS HOPE
The new I AM ME logo perfectly embodies the notions of rebirth and resilience. It consists of an illustration representing a woman holding a lotus, this pure flower that emerges from muddy water to rise towards the light, a timeless symbol of rebirth. The typeface with rounded shapes brings a warm and welcoming dimension, reinforcing the positive image of the association. As for the warm colors, they instill a sense of hope, positioning AM ME as a caring and inspiring support for all those who want to reinvent themselves.
An identity at the service of women's resilience
A WARM AND AUTHENTIC DESIGN
The new visual identity of I AM ME captures the essence of the transformation and resilience of the women it supports. The colors chosen symbolize hope and renewal, while elegant serif typefaces embody both stability and personal evolution within the association. The graphic universe combines photographs in beige and wood tones, reinforcing the human and authentic dimension, with illustrations in bright colors and rounded shapes that reflect the warmth and support offered by **| AM ME**. The lotus, a powerful symbol of rebirth, is at the heart of this identity, perfectly representing the mission of the association:
offer women a caring space to reinvent themselves and thrive.
A strong symbolism to accompany the path to development.
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