L'Arbre Fromager
À propos du client
A place of welcome and listening, L'Arbre Fromager is an association supporting women that suffers all women in French Guiana who suffer or have experienced domestic violence. For more than 20 years, it has positioned itself as a privileged place for issues related to parenting, health, housing and professional integration.
Branding and brand identity
July
2024
Secteur d'activité
Culture et loisirs
L'objectif
To ensure the transmission of a positive image, synonymous with proximity and humanity, it was necessary to give a new image to the association. As a result, the focus is more on support than on stigma.
Increase brand awareness
Develop a positive image
Becoming Identifiable and Recognized
missionS réalisées
Redesigned logo
Brand identity
Graphic chart
Brand strategy
A logo synonymous with life and strength
CONSTRUCTION LOGO
The logo plays with imperfect shapes that celebrate beauty and uniqueness. It represents a woman inside a kapok, the fruit of the cheese tree: a sacred Antillean tree. Like the women it embodies, the logo is meant to be authentic and recognizable. The kapok leaves illustrated around the silhouette recalls the shape of the tree, evoking growth and rebirth, to celebrate the positive positioning of the association.
Transmit More Positives, While Remaining True to Their Mission
A REDESIGNED IDENTITY FOCUSED ON THE POSITIVE CONTRIBUTION OF THE ASSOCIATION
What if we focused on the future instead of the past? In his support. L'Arbre Fromager always prioritizes the opportunities that will be available to the women who come to them. And it is in this spirit that we wanted to celebrate their positive influence on society, while remembering the timeless symbol of growth, resilience and renewal: the cheese tree. At the same time, to inspire trust, create relationships and soothe, we chose bright and soft colors, inspired by skin tones and Guyanese flora.
Combine the photo with the illustration to give authenticity and proximity to their image
autres
projets
